Valve has adjusted their regional pricing suggestions. We've postponed applying these changes until the Steam Winter Sale was over. Our goal here is not to increase the price, but to better match current exchange rates. Pricing for many currencies will be changed today.
Our basic USD pricing stays the same at $6.99. Euro and GBP pricing get increased from €5.99 to €6.99 and £5.19 to £5.99. We want to offer our apologies if this may seem unfair, but this pricing better reflects the latest currency values.
Thank you for your understanding and stay tuned for future updates!