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Bethesda's ex-marketing VP says Skyrim was its first game to make other studios scared of it: 'You have to be concerned about us if you think you're going to win game of the year'

When did Bethesda become, you know, Bethesda? That is, when did it become one of those game companies whose every release becomes a ginormous public event? Morrowind? Oblivion? Fallout 3?..
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