When I was a kid, post-launch support was a concept reserved mainly for NASA, and rarely the domain of video games. Sure, you might download the odd online patch on your 56k modem to fix particularly gnarly bugs. But that was more or less it. These days, it's expected that games will be supported for months and even years after release. And this support isn't limited to fixing bugs: Developers are expected to add new, often free content to their games if they want to keep those Steam reviews in the blue...
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