Hello,
Due to circumstances that we will explain below, we're being forced to increase our prices in Argentina & Turkey.
We don't make this choice lightly, but unfortunately a significant portion of sales in the last year came from these two countries, without a corresponding increase in players there.
To put this in context, the % of our total sales from a given country will roughly equal the % of our total players from that country. For Argentina & Turkey, their % of total sales is 3-4x the amount of the % of their total players.
By no coincidence, the price of Dead Cells and DLC in these two countries are by far the lowest in dollar/euro terms, so it is extremely likely that people are changing their region to take advantage of a 70-90% reduction in price.
Dead Cells is already not an expensive game at $24.99 and we regularly discount Dead Cells by 40-50%. With people taking advantage of the region pricing on top of this discount, hopefully you can see why this is impacting us so heavily.
We realise that this will seem unfair to legitimate Steam users in Argentina & Turkey, but we are not a big studio and we are losing a very significant amount of revenue while trying to finance future projects and more Dead Cells content, so we are being forced to act.
We hope that explains why we're making this change, we always try to be as open as possible with our community here on Steam and we are always open to feedback.
Thanks,
Matt, EE & MT