Sponsors have been completely reworked.

Sponsor Campaigns 2.0 replaces the old flat per-ad contracts with objective-based campaigns featuring difficulty tiers, dynamic viewer targets, stretch goals, and per-ad attribution.

We've also redesigned the sponsor negotiation screen, added live campaign progress tracking, and introduced a new collect-or-continue completion system.

From Per-Ad Contracts to Objective Campaigns

Sponsors are no longer simply about signing a brand and airing as many ads as possible.

Each campaign now gives you specific objectives to complete within a deadline, such as:

• Airing qualifying advertisements

• Reaching a target audience

• Meeting specific programming requirements

Complete the mandatory objectives to unlock your completion bonus.

Once completed, you can either collect the reward immediately or continue the campaign to pursue a larger bonus.

Four Difficulty Tiers

Campaigns now come in four difficulty levels:

Easy — lower requirements and smaller rewards.

Standard — the baseline campaign experience.

Hard — higher requirements with better rewards.

Premium — demanding campaigns for established stations, unlocked at Sponsor Reputation 40+.

Viewer targets scale with your station's actual performance, using your recent audience data to create objectives that remain challenging but achievable as your station grows from Local to National.

Stretch Goals — Collect or Keep Running

After completing the mandatory objectives of a Standard, Hard, or Premium campaign, you can choose to:

Collect — take your completion bonus immediately and free the sponsor slot.

Keep Active — continue toward a stretch goal worth 1.5× the base viewer target for an additional 35% bonus.

If you attempt the stretch goal but run out of time, you still receive the base completion reward.

This creates a new risk-reward decision: take the guaranteed reward or push for more?

Per-Ad Attribution

We've also changed how sponsor ad revenue works.

Previously, a single ad could generate income from multiple active sponsors at the same time.

Now, each ad slot is assigned to exactly one qualifying sponsor.

When multiple campaigns match your programming, ads are distributed between them.

This means signing more sponsors no longer multiplies your ad income. Instead, you need to choose campaigns that actually fit your schedule, genres, dayparts, content types, and target demographics.

Six Campaign Types

Campaigns now come in six different types:

• General Awareness

• Genre Campaigns

• Content-Type Campaigns

• Prime-Time Campaigns

• Demographic Campaigns

• Premium Performance Campaigns

More specialized campaigns unlock as your station develops.

Your programming strategy now directly affects which sponsor campaigns you can complete.

Reputation, Relationships & Failure

Sponsor Reputation continues to determine which campaign difficulties become available and increases as you successfully complete campaigns.

Individual Brand Relationships also carry over between contracts, improving future offers from sponsors you've worked with successfully.

Campaign failure is designed to be more forgiving.

Reaching at least 75% of both your ad and viewer targets counts as a near-miss with no reputation penalty.

Falling below that threshold results in a small reputation loss, while severe failures carry a slightly larger penalty.

There are no direct cash penalties for failed campaigns — the main cost is lost opportunity and reputation.

Existing Sponsor Contracts

Active contracts from before this update are automatically marked as Legacy and continue under the previous sponsor rules until they finish or fail.

All new offers use Sponsor Campaigns 2.0.

Your existing Sponsor Reputation and Brand Relationships are preserved automatically.

Why Objective Campaigns?

The previous sponsor system was mostly a passive source of income: sign sponsors, air ads, collect money.

Campaigns 2.0 makes sponsors a more active part of station management.

Your schedule determines which campaigns you can complete, your station's performance determines the difficulty you can handle, and your audience size influences the targets you're given.

With stretch goals and forgiving failure rules, you can take calculated risks without putting your entire station at risk.

Choose the right sponsors. Build the right schedule. Hit your targets. Then decide how far you're willing to push the deal.