The Bus DLC – Hamburg City with dynamic in-game advertising along the routes
Anyone who’s driven through Hamburg knows it well: the countless advertising spaces lining the streets. From walls and pillars to banners — ads are simply part of the city’s character.
With one of the upcoming free updates for the The Bus DLC – Hamburg City, a brand-new feature is on the way:
In the Line 17 extension, you’ll soon spot changing advertising banners on building facades for the first time!
New Route – New Impressions
Line 17 is being gradually extended all the way to its final stop, Berne.
The next construction phase reaches Bramfelder Dorfplatz, where buses will soon be able to turn around.
The route from Barmbek Station to this point covers about five kilometers — perfect for shorter runs or a quick turnaround, just like in the real HVV network.
A real highlight of this new section is the Marktplatz Galerie shopping center, recreated in detail for the DLC.
Opened in 2011, the mall features around 60 shops, cafés, and services — and now it will also play a special visual role in the game.
Advertising That Reflects Real Time
On the front of the Marktplatz Galerie, you’ll soon see large, changing ad banners that automatically adapt to the current month and season — showing ongoing promotions, local markets, or events at the mall.
So don’t be surprised if your next drive takes you past a banner announcing the Christmas market, Easter fair, or a big weekend sale.
It’s a small but powerful detail that makes virtual Hamburg feel even more alive.
What’s Next?
Before Line 17 is fully completed, new lines 7 and 277, as well as the Alsterdorf depot branch, will also be added — all as free updates.
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Enjoy your time driving through virtual Hamburg! 🚍💙