Video games should be recognised as "services" rather than mere products, according to online gaming consultant Thomas Bidaux's talk at the Develop 2010 conference, as good service can turn even a "really, really bad game into a great user experience."

Team Fortress 2--"a very good service."

"At the moment, the majority of games are sold as products... like a book" Bidaux said, but as games are intangiable experiences he insists they are "consumed as services." "The game experience goes beyond gameplay," he explained, encompassing everything from installers, registration and patching to payment and community support.

Team Fortress 2 was named as boasting "a very strong service." Developer Valve continues to issue sizeable updates two years after launch

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