Son, don't let anyone ever tell you that trading cars is an easy job.
It's not a profession for the faint-hearted. It's not enough to just buy and sell. You have to anticipate. You have to calculate. You have to be able to look at a wreck and see either profit or disaster in it.
A dealer is a diplomat, a dealer is a market analyst, a dealer is the alpha and omega.
1. THE HUNT
In this business, you don't buy a car. You buy the difference, you buy the potential.
You look at the ads and you're not interested in what's pretty. Pretty is already priced in, you won't make a profit on pretty.
You're looking for something that someone else didn't have the patience or knowledge to see. You don't care about the price, I mean, obviously... you take what's cheaper, but you can also get something out of the slightly more expensive ones... but more on that later.
2. WORK WORK WORK
Once the car is in your possession, the guessing ends and the work begins, and there is a lot of work to be done, so it has to be organized properly. You don't do everything in one corner of the yard. Some things are done at the mechanical station, others close to the detailing. Every job has its place. If you start mixing things up, you waste time, and time is money. A well-organized workshop is half the battle. First, preparation, then the actual work.
3. THE POWER OF LETTING GO
Sometimes we get fooled by sweet words from the Offer, the customer plays us at our own game and pushes us into buying some old banger with no hope for a better tomorrow. Then you have to act decisively... Can't be repaired? I'll replace it. At first, it sounds expensive, but if you have contacts at nearby scrap yards, replacement parts fall from the sky... Well, you just have to match the color.
