In the time I've spent with it so far one of my favourite things about massive Fallout 4 mod Fallout: London are its fun little parodies and jokes about iconic UK brands and staples. However, there's one parody company you'll find throughout post-apocalyptic England that I'd argue doesn't feel like it fits in as well as others, and I'm clearly not alone, as there's already a mod to swap it out.
If you've yet to play much of London, or are holding out until the fixes for the technical issues that've plagued a lot of people's time with it since release have been deployed, it's full of the exact kinds of parodies of real-world products and things that we've come to expect from Fallout. This time, it's just that we're getting Ion Brew in place of Irn Bru, rather than Nuka Cola in place of the Coca variety.
While I love that, and the likes of Edward Storage - that's Team FOLON's version of iconic British trucking company Eddie Stobart, whose uniquely named lorries I have fond memories of getting way too jazzed up about seeing during family roadtrips as a child (this isn't my real backstory, I was actually raised by a Yeti in the mountains of Tibet) - there's one parody brand in the mod which feels a bit out of place.