Body Hello everyone, I’m Michael, the producer of Moon Fete. Today, I’d like to share the story behind how this world came to be.
In the early stages of development, our original vision was to create a management game focused purely on "Taiwanese night markets." However, looking at the vast international market on Steam, we wanted our work to possess greater inclusivity and a grander world-building scale that global players could resonate with. Therefore, the team made a major decision—to pivot our core theme toward a "fantastical journey of night markets under the starry sky."
To preserve the authentic soul of a night market, we deeply deconstructed the three key elements that make them so enchanting:
Comforting the weariness of a hard day's work: Offering a warm, exclusive haven late at night.
A wealth of choices to satisfy every taste: A dazzling array of delicacies that welcomes everyone.
A joyful, infectious energy that breaks down barriers: Allowing strangers to share a delightful atmosphere in the exact same place.
Based on these three pillars, we structured our lore around a world where "multiple races ostensibly coexist in peace." Although the great wars have settled, residents of each race are still accustomed to staying confined within their own environments, for better or worse. Leading a caravan, the protagonists travel across major cities. While pursuing their own mysterious goals, they serve various kinds of people, using delicious food and bright lights to help residents who usually never interact lower their guard, laughing and enjoying themselves in the Moon Fete.
To fully embody this philosophy, we independently designed the "Gnomes"—a cute race dedicated entirely to hospitality. You can think of them as a fantasy version of "Minions"; they take their work incredibly seriously, yet their execution is delightfully unconventional. We wanted to create a sense of "earnest absurdity" in the game. As a result, we deliberately infused the stall designs with contrasting logical elements and oversized fantasy structures. This overly professional yet slightly exaggerated visual impact is precisely the secret weapon that draws in all kinds of customers from this otherworldly realm.
However, running a business in this world is not always smooth sailing. The customers flocking to the market include Humans, Elves, Cat-folk, Orcs, and Demons. Although they trade with one another, under-the-table cultural conflicts are constantly brewing—for instance, the overexpansion of Humans annoys the Elves, the Cat-folk cannot stand the rugged scent of the Orcs, and the secretive, suspicious Demons are always looking to gain an upper hand in trades.
These subtle racial tensions and psychological friction form the core strategy players must carefully weigh when managing the caravan and directing the flow of crowds. Only by tactfully balancing the moods of different races can you successfully maximize your profits under the bustling night sky!
The caravan's carriage is about to set off. If you are interested, please add us to your Wishlist!
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