Hello Games founder Sean Murray didn't have to go on The Game Awards and declare that the studio's next game, Light No Fire, would take place on a planet that's "bigger than earth" and "as varied as a universe." His words didn't get away from him in a Molyneux sort of way: He knows he's repeating No Man's Sky history with a new set of audacious promises, and has actually leaned into the notion that he's living dangerously, reposting memes that poke fun at the No Man's Sky deja vu...
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Sean Murray is risking another No Man's Sky launch disaster, but he knows exactly what he's doing and it's kinda genius marketing
Source: PC Gamer (opens in a new tab)