Hey everyone!
You may have noticed that the visual identity of our game has changed over the last months. Now we have a new logo as well as new key art! Anja is here to tell you a bit about how and why we got to the new look and how the process looked like.
Today I’ll tell you a bit more about the new logo creation.
This is how an old one looked like, together with the key art:
The logo captured the funny, tangled, upside-down feel of the original game, and the colours represented the feel of the game world which was set in nature full of very saturated, bright colours.
On the other hand, the key art was a very simple image of nature in blue hues and our hanging Silky with her iconic cookie.
I think it worked well for the game as it was at that point, but since the game started to evolve, the logo and key art no longer represented the game correctly.
And since these are the first things you encounter when you find a new game, they need to do exactly that, so it was time for a new look!
🎨 Logo Progress
The new logo needed to tell the short story: you’re a spider, in a cozy house, making a mess, having lots of fun swinging around and creating crazy structures with webs.
Now, we *could* just put everything inside the logo, but it would just be a mess of everything. So instead, we tried to represent those elements in the language of graphic design.
We needed to start from somewhere and a big help was looking at other games and how they approached their logos. Here are some of the inspirations:
For the playful, cozy feel we went for a font that would be roundish, soft and reminding of playful, childlike days. So definitely sans serif of a kind!
The colours needed to also give away the feel of cozy and slightly less aggressive intensity of the original palette.
These were some early prototypes:
Then the direction of the game changed slightly again, we moved away from cozy in the direction of fun and chaotic. This needed to be expressed better with LOUD BIG LETTERS and more energy.
Also, we thought of just putting the little house inside, since it is a big part of the game’s story.
But this ended up distracting from the main point of our game, which is not the house itself but the little spider! Also, it accidentally led to reading it as “Webbing A Journey” (oops), thanks to the awkward placement of the letter “A.”
Then came the painful process of trial and error, figuring out how to implement a white web in the design which just made everything that much harder since white is a useful colour for background which now had to be compromised.
But slowly, certain elements began locking in, the font, the size, the chaotic placement, the colours,...
The idea of including a spider was always there but it never seemed to fit in naturally.
One day, when I was working for a whole day, tired and frustrated with no progress on the logo, I jokingly drew a little spider, put the letter A on it and showed it to the others.
Somehow, it just made sense!
I iterated on this idea for a couple of days and reached what was soon to be our new logo.
We feel that it captures the new direction of the game far better than the old one, plus we got to feature Silky on it, which is always a bonus!
Thank you for sticking with me through this devlog!
I hope you like our new logo as much as we do :)