Hi Brewers Club!
Welcome to the June issue of the Brewers club with your latest update on Brewmaster🍻
Make sure you are subscribed to our Brewers Club Newsletter to get these updates direct to your inbox.
🍻 What's been brewing this month? 🍻
Hello friends old and new! Whether you’re joining us after seeing and playing Brewmaster for the first time at Next Fest, or you’ve been with us since April 2021 when we announced the game, or at some time in-between, we’re really glad you’re here.
June has been pretty full-on for the team, starting with us creating a special version of the game for you to play for Next Fest. Whenever we create a “build” (the game you download and play), the development team here spends a bunch of time making sure it’s shipshape: squashing as many bugs as we can get to, squeezing in improvements we want you to see and, of course, making sure you get to hear that it’s available to play in the first place.
But it’s been so so so worth that time. It sounds like you folks enjoyed the game, based on all the lovely messages we’ve had from you, and we’re grateful to read your feedback on what you like, what can be improved, and so on. You’ve also found a few bugs we didn’t know about, which means we can polish those off ahead of launch too.
Anything else? Oh yes indeed.
🦠 We’ve been adding in the Contamination System, in which brews have the potential to become contaminated, just like they would in the real world.
🏆 Achievements are now almost all in and we’re pretty proud of these, as they’re going to add another layer of challenge for those that want to demonstrate complete mastery of brewing.
💡 There’s been a lot of work on tutorialisation too, both in terms of a more guided experience from Jeff that supports you as you take your first steps into homebrewing, as well as contextual hints that will help guide you on more complicated challenges.
📝 Writing and translations are about 90% done (see the full list of currently confirmed languages on our store page), more cosmetic items than ever are in and waiting for you to decorate your brewing space, and the furniture system itself has also had some major improvements.
Alright, what else have we got for you...
🥺 Follow us on Steam! (Pretty please?) 🥺
We've noticed sooo many of you have wishlisted Brewmaster, and even more of you have since Next Fest (more on that below), and we're so grateful to those who have followed us. Thank you!
But we're here to ask you to also follow us on Steam. There's a big difference between the two, so let me explain.
Following not only gives you immediate notifications of cool things that we're getting up to; like betas, player surveys, when we're on sale, and other awesome updates, but it also helps us see just how many of you are super engaged with what we're putting out ahead of the Brewmaster launch!
Wishlisting will tell you when the game is released, or when the game is on sale. But that's it. Do you see the difference?
⭐ Catch up with what happened at Next Fest ⭐
Not only did we have a playable demo (that's still live btw), we also had two amazing streams go live over the week at Next Fest!
Catch up with our streams here...
🍺 Beer, Technology, and brewing: The Brewmaster devs chat to Hop Culture Founder
Ladell and Isobel from the Brewmaster team were joined by Kenny Gould, founder of Hop Culture to talk about all things brewing and technology. Find out how we are featuring Untappd, Hop Culture, and Beer Advocate in the game. Learn more about decorating your brewing space, how you’ll take on and complete jobs, find out about competitions, and hear about the UK and US craft beer scenes. Plus, pick up some great brewing tips for your own Brewmaster journey.
🍺 Beer and Technology Panel, with Next Glass and Moor Beer
Andres and Jack from the Brewmaster team will be joined by Justin Hawke, Head Brewer and owner of Moor Beer Company and Kenny Gould, founder of Hop Culture, to talk about beer, brewing and technology, how they work together. The team and their guests discuss the current state of the beer culture and how the social media has affected it. You’ll also hear about the technological advancements to brewing beer and selling beer, as well as what our guests think the future of beer and tech holds.
👀 The demo is STILL live?! 👀
Short answer: Yes!
Long answer: Yes! We had such a good reception over Next Fest with our demo being live that we decided to extend how long the demo would be up for until June 27th at 10am BST, meaning you have a good few days (and a full weekend!) to play the demo if you've not had a chance to yet.
📣 And also a little PSA to those streaming it live on Twitch:
Tag us on Twitter/Instagram/Tiktok (all @AurochDigital) if you decide to play our game and remember to set your Twitch category to “Brewmaster” and not “Games + Demos”
We’ve seen a bunch of awesome creators have their content lost to the vast abyss that is the “Games + Demos” category on Twitch and now we can’t add them to our lists of content creators to work with. 😭 (We are looking for people to send keys and exciting packages near launch) 👀
✨ Brewmaster's new Partnership ✨
This month we announced Brewmaster's newest partnership with Next Glass. Next Glass is the leading global provider of software, eCommerce solutions, content, and experiences in the beverage alcohol industry.
Part of Next Glass are 3 brands that we are working with and including in Brewmaster.
- Founded in 1996, BeerAdvocate is the go-to beer resource for millions of consumers each month. The benchmark for beer reviews, one of the largest and oldest online beer communities, and host of world-class beer fests.
- Hop Culture was started to provide independent craft beer journalism and help shine a spotlight on local craftsmen. Born as an online magazine, it has since grown to include festivals, brewery collaborations, and regular merch drops.
- Untappd is an app for beer enthusiasts to discover, share, rate, and explore nearby bars, breweries, and beers. Untappd also hosts festivals, promotions, and giveaways to help brands promote their beers.
To find out how these brands fit into our game, check out this Steam post with more details on the partnership!
🍻 Bristol Craft Beer Festival 🍻
Some of the Brewmaster team headed down to Bristol Craft Beer festival last week and tried lots of tasty craft beers from all over world. All of the stalls had so much knowledge and love poured into every glass - it was so hard to choose a favourite! My favourite beer from the festival was Clwb Tropica from Tiny Rebel, Andres' was North x Thicc Sauce - Chocolate + Chilli Stout from North Brewing Co. and Peter's was Hymn for the Weekend by Twisted Wheel Brew Co.
We also witnessed Pete beat Andres at shuffle board - which was a definite highlight.
Our partners Moor Beer were there too! They are going to be featured as the sponsor of a special in-game challenge, where players who successfully brew a winning beer will be rewarded with an unlockable cosmetic to show off their accomplishment. Moor Beer glasses will also appear in-game which players can use to serve up their creations. Read more about the partnership here!