Electronic Arts CEO Andrew Wilson has said he feels the FIFA license had been “an impediment” to the firm growing the franchise.
Speaking in an internal company meeting back in November, information from which was shared with VGC, Wilson reportedly stated that while the company has had a "great relationship with FIFA over the past 30-odd years," it’s been "a fight" to get FIFA to acknowledge the types of things that the company wants to create. According to Wilson, this is because FIFA says EA's license "only covers certain categories."
“As we’ve looked to the future we want to grow the franchise, and ironically the FIFA license has actually been an impediment to that,” he said.