As part of Ubisoft’s latest round of mostly positive financial reports (which, unlike Activision, were not accompanied by massive layoffs) CEO Yves Guillemot shed a little light on the publisher’s decision to thumb its nose at Steam and make The Division 2 exclusive to the Uplay and Epic stores. In his words, it’s not just about the smaller cut Epic takes, or whatever up-front money may or may not have changed hands as part of Epic’s fulsome attempts to ring-fence big names within its new store.
It’s not even, if I’m correctly reading between the lines, about Epic. Instead they suggest that people not buying from Steam means that Division 2 pre-orders on their own store, Uplay, are “six times higher”.