UPDATE: I asked Sports Interactive to explain its decision to ditch Manager Man as the cover star of Football Manager and studio boss Miles Jacobson sent over the following statement. Strap yourself in, it's a rollercoaster!
"It's a big year of change for us as a studio - we've taken the opportunity with moving to our fantastic new office in the Olympic Park to make many changes, such as bringing in our first COO, putting a better structure in place, changing some of our practises as part of what we call SI 3.0 - and a release in Germany for the first time too.
"So with all that going on, it seemed the perfect opportunity for us to have a think about our branding and try and be as fresh with that as we are being with the other changes in the studio, hence the new logo and a point of view perspective for the key art and pack shot.