When Larian Studios' CEO Swen Vincke took the stage at The Game Awards to present Game of the Year he also relayed a bit of advice to other studios: Make a game that you want to play yourself, and your game will do well. Something that Daniel Knight, CEO of Kinetic Games and lead developer, did years ago with Phasmophobia...
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'It didn't exist and I wanted to play it': Phasmophobia's lead dev got tired of trawling around Steam for a co-op horror puzzle game so decided to just make it himself
Source: PC Gamer (opens in a new tab)