Hi everyone,
This has been an amazing week! I was finally able to finish hotfixing Beta 16 and go all-in on Beta 17 development.
The Big Marketing Update
I’ve been putting a lot of hours into designing this new update. I’ve read all of your 126 marketing suggestions on Conflux and hope I’ve been able to combine all of the best ideas.
You’ll be able to run Text Ads, Banner Ads, Video Ads, Radio/Podcast commercials and TV commercials.
The mechanics of marketing have been changed quite a lot. You now start by creating the campaign. Next you can start/stop the campaign and set a maximum daily budget. You are no longer required to constantly restart campaigns.
Each campaign will have a potential reach and a conversion rate. The conversion rate is based on a lot of different variables. Not only is the satisfaction of the feature you’re promoting taken into consideration, you’ll also be able to target the correct audience to get a good conversion rate.
Once a campaign has reached 10% of its potential reach, you’ll be able to analyze the campaign and get insight into what variables increased or decreased the conversion rate. This insight allows you to create more efficient campaigns in the future.
The conversion rate will vary a lot. Creating effective marketing campaigns will dramatically boost your product.
Everything is directly inspired by my own experience with marketing and I believe I got quite close to the real world with this one. I wish I could let you try it out right away :-)
New Framework Limitations
A big issue and “immersion-breaker” is the possibility to earn millions of dollars with a product that only contains a Landing Page. This will be fixed in Beta 17. You’ll now have to max out your current framework in order to upgrade to the next one. This means you’re forced to max out all 3 features until you can increase the “max feature level”.
Satisfaction
Beta 17 will also introduce a new variable to your products: Satisfaction. You’ll now have to improve features based on user feedback. The total satisfaction is based on the average of all features. Satisfaction will directly impact your conversion rate when running marketing campaigns.
The return of organic growth
Organic growth will return to the game. The amount of traffic is based on overall product satisfaction.
Reset Peak CU
By popular demand, you will be able to reset the Peak CU counter whenever you like.
Inbox Improvements
Another one by popular demand. You are no longer required to delete emails one by one.
Thanks for reading!
All the best,
Jonas