Ninja Theory detailed how it made 2017 adventure game Hellblade: Senua's Sacrifice with triple-A production values on a tight budget as part of a talk during this year's Game Developers Conference.
Commercial director Dominic Matthews explained how in 2014, with work on Capcom's DmC: Devil May Cry wrapped up, the studio looked at what to do next.
Ninja Theory pitched to publishers a project codenamed Razer, a "big games a service title" that never saw the light of day. A reason was because Matthews and the team found the industry had shifted into a position where middle-tier teams like themselves couldn't survive.