The creative and commercial risk British studio Ninja Theory took by making and self-publishing Hellblade: Senua's Sacrifice, an action game with a deeply researched focus on mental illness, has paid off.
In three months the game has sold more than half-a-million copies and broken even and moved into profit, far quicker than Ninja Theory had originally hoped (the prediction was six months).
In that time, this 25 downloadable PC and PS4 game - which our Hellblade review deemed Essential by the way - raked in more than $13m. Not bad for a game which took 20 people three years to make - and that's precisely the point.
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