My most asked question is: "HOW DO YOU DO ALL THIS FOR A GAME THAT IS ONLY $1?"
Someone recently put an accurate term towards what we are doing, and that is Loss Leader Marketing.
WHAT IS LOSS LEADER MARKETING?
It is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services located within. With this sales promotion—marketing strategy, a "leader" is used as a related term and can mean any popular article, i.e., an object sold at a normal price.
OUR FIRT TEST - APPROACHING 3 MILLION COPIES
We tested a more shallow model of this system with our first game, ORION: Prelude and it ended up selling what is about to hit 3 million copies this year. That is an insane number no matter what price of the game or what size of the developer, indie or AAA. http://store.steampowered.com/app/104900/ It was a system that worked, many people enjoyed it and were surprised/impressed wiith it and we are now doing our real version of the model which will be all that more rewarding for players AND developers alike. https://www.youtube.com/watch?v=ShQ3GBFI4KQ
THE PRICETAG IS THE CHEAPEST PART
So while it only costs $1 to have an incredible experience and hundreds of hours of gameplay as many current users already have proven, it is by far the cheapest payment in the game. But that is the thing, you don't need to pay to really have a full experience. You'll get all that gameplay, you'll have access to the modes, the pvp, the systems/inventories and whatever you want more of you simply PLAY or PAY (once we add ion-to-credit conversion) for those things. There won't be any pay walls between friends and you'll see a system that really works once in place.
BUILDING EXACTLY WHAT YOU WANT
And we are going to have a great deal of those things and we know exactly what you want which is what makes us so fast and so very dangerous. We not only have what I hope are moderately good tastes, but we scour our communities and fans for feedback and have done so for years and know exactly the game not only fans of Orion want, but fans of video games in general.
ACCESS FOR ALL
By selling it for $1 we allow that dream to happen and get to include all types of gamers no matter what is in their wallet. They not only feel included and supported in that way but the minute they opt in to play The Orion Project and see how we treat them through our product and direct relationships it's a no brainer at what we can all achieve together with this game.
http://store.steampowered.com/app/407840/