Hey everyone!
We wanted to take a moment to say a big thank you to all of you who discovered, visited, and wishlisted Loan Shark during Steam's Fishing Fest. This was our first-ever Steam event as developers, and the experience gave us a huge boost—not just in visibility, but in confidence.
Thanks to your support, Loan Shark gained 228 new wishlists during the week of the event, pushing us past 289 total wishlists. For a small indie team working on their debut game, that’s huge.
We also learned a ton about how Steam works behind the scenes: we experimented with our trailer, tweaked screenshots, and even updated our capsule art multiple times during the event to see what clicked with you.
We missed the Fishing Fest Train for the demo, but we’ve been hard at work and we just released a public demo of Loan Shark. If you want to try it out, it’s available on our store page now!
Once again, thank you for helping us grow during the Fishing Fest. It’s been an eye-opening, motivating experience—and we’re already planning how to do things even better next time.
If you happen to be interested on our strategy for the fest, we wrote a newsletter post that goes more in depth on that stuff.
🦈 Wishlist the game if you haven’t yet, and stay tuned—August is just around the corner.
– Nicola