About a month ago Steam announced Updates to Pricing Conversion Tool. This introduces a new pricing conversion method: Purchasing Power Conversion. This method takes local purchasing power into account and adapts pricing accordingly. It reduces the price by more than 50% for certain regions like South America and Asia.
Therefore I updated the price for my game for most The price remains the same in Europe with 10€ and the US with $10. It has been reduced in countries like Brazil from R$ 33,00 to R$ 25,00. Also in Indonesia the price has been reduced from Rp 91 000 to Rp 50 000. I chose this two as example, because currently over 50% of downloads on Android come from there.