From now on, the price of UNLOVED has been reduced back to its original value and it will stay down, even when the full (non Early Access) version launches!
When I released the game in Early Access, I thought it would be fair to increase the price over time as new content gets added to the game to represent this added value. But I feel that ultimately this might not be the best course to grow a community for a multiplayer game - as a higher price might scare potential players rather than welcome everyone on board no matter when they find out about the game.
So from now on UNLOVED's price has been reduced back to the initial launch price and it will stay that way :)