When we first opened the doors of our little toy shop, we never imagined how far this journey would take us. From humble beginnings with just a few shelves and toys, to thousands of players designing, decorating, and managing their dream stores—you made Toy Shop Simulator what it is today.
After countless updates, feedback sessions, laughs, and bug fixes, we're proud to say:
Toy Shop Simulator has officially left Early Access with our 1.0 Full Release!
But this milestone isn’t just about what we’ve added—it’s about everything we've built together as a community.
💡 Let’s take a look back at the journey so far:
Whether you're a veteran shopkeeper or just stepping into Toyverse, there’s never been a better time to play.
Scroll down to see all the exciting new features in our 1.0 update!
🧩 What’s New in Version 1.0?
🆕 New Story-Based Rival System
Enter the Toy Shop Simulator world and take on a powerful rival toy store in our brand-new story-driven mode. Compete, expand, and prove who’s the real boss of the block!
In this new mode, you’ll face off against the rival’s employees in a series of skill-based versus challenges. Beat them one by one to climb the ranks—and when the time comes, challenge the rival boss in a final high-stakes showdown.
If you win? The Toyverse store becomes yours.
Your journey now has a story—and the future of your toy empire depends on your skills!
⚔️ Versus Challenges Added!
Compete in skill-based challenges and prove your toy shop supremacy:
Register Rumble – Fastest at checkout wins!
Trash Tussle – Who can clean the most mess?
Delivery Duel – Pack and deliver orders with speed.
Remote Rally – Race your RC car to victory!
Revenue Rumble – Beat your rival in daily profits!
🏆 Win these battles to unlock new prizes on the Toy Collector Rack.
🏅 4 new achievements await those who dominate the versus mode.
🧸 Tons of New Toys & Licenses!
Our shelves are now overflowing with even more fun:
Plushies & Large Plushies
Bikes
...and many more surprises!
🆕 Two new racks added:
- Large Plushie Rack
- Bike Rack
📮 New Delivery Mailboxes added for online orders!
🏠 New Decorations & Paints
🎈 New decorative balloons, plushies, and carpets
🎨 20 new floor paints
🖌️ 3 additional wall paint options
🐞 Bug Fixes & Improvements
🧍♂️ Customer behavior bugs fixed
📦 Stocker-related issues resolved
🛠️ Improved feedback for invalid rack placement
🌍 Fixed several localization text problems
💵 Improved accuracy of cash checkout flow
🪑 Storage furniture now correctly saves placement
To everyone who played during Early Access, reported bugs, shared suggestions, or just took the time to enjoy our game: thank you from the bottom of our hearts. Your passion helped shape every shelf, every mechanic, and every little toy on display.
If you’d like to be part of what comes next, we’d love to have you in our Discord community. That’s where we’ll be sharing sneak peeks, hosting playtests, and shaping our future games together with you. (We are already working on a new co-op game tho!)
Once again, thank you for growing this little toy shop with us. Your support made all of this possible.
https://store.steampowered.com/bundle/49631/PaperPixel_Games/