Street Fighter 5's in-game ads went live this week - and they make a mockery of the series' famous character design.
According to Capcom, this sponsored content appears in-game "to remind you about costumes, bundles and the Capcom Pro Tour". Well, it certainly does that.
I'm not too bothered about the "supported by" image you get when a match is loading. This doesn't feel intrusive and doesn't mess about with any Street Fighter design I care about at least. It looks like this: