Our Journey with Azooma Escape,
TL;DR: We started as friends with an idea. You helped us launch Azooma to the world, get seen by legends, and build a community. Thank you. Now we're pouring all those lessons into Project Nomad. Here's the full story below.
To: Our community, our players, and everyone who believed when it was just an idea on a screen.
This year didn’t start with a bang it started with a spark.
A simple idea among friends that quickly grew into action. It started as a simple conversation between university mates and creative peers from competition and gamejams, then became a solid mission: to build something together, from the ground up.
We didn't wait for a sign, instead we gathered everyone who became collaborators and started creating. With every skill shared and every late night spent problem-solving, that initial spark became a flame.
A Journey Forged Together
2025 was a year of doing.
We moved from concept to prototype, from uncertainty to iteration. There were failures, of course bugs that broke progress, designs that didn’t click, moments where we had to pause and rethink. But each stumble was met with collective resolve. We learned not just from tutorials or guides, but from each other.
And in that process, a team truly formed. Not a corporate structure, but a creative family. The faces you see in our “Credits” thread aren’t just roles, they're stories. The artist who stayed up sketching until dawn. The coder who debugged with quiet determination. The storyteller who wove our heritage into every line. Together, we turned an idea into intention.
Now, if you’re wondering who we’re talking about, check this article out!
The Quiet Before the Launch
In July, we crossed 20,000 wishlists, a number that humbled us deeply.
For a small team crafting a pixel-art adventure rooted in a fictional Saudi village, it was proof: stories from anywhere can resonate everywhere.
We introduced the village, characters like Grandma with her warm mamool, Grandpa with his mischievous silence, Shaddad and Fadi, each inspired by real cultural quirks.
Over a thousand new members joined our Discord. We hosted speedrun challenges, launched the Azooma Activity Zone, and cultural and dev snippets, slowly, steadily, building not just a game, but a home centered around a shared theme.
And a moment we’ll never forget, A Known Legend tried our game at the Esports World Cup in Riyadh.
To see someone who has inspired generations of creators holding something we made… that wasn’t just recognition. It was a quiet, staggering reminder: We are on a path because of our determination!
August 20th: The Day Everything Changed
Then came the launch.
Azooma Escape went live on Steam, and players worldwide began sneaking and sprinting through our Azooma village.
But the launch was just the beginning.
We released three major updates polishing gameplay, adding throwables, refining boss fights, and introducing a deathless badge achievement for the truly determined.
We watched streams, read reviews, and saw our characters come to life in your playthroughs.
The Months That Followed: Listening, Growing, Planting Flags
September was quieter but profound.
Azooma Escape was selected for DevGAMM Lisbon 2025, ranking among the top 600 games globally.
Our community’s doodle contest bloomed with creativity. The village kept talking, sharing, and growing not through hype, but through heart.
We realized then: success isn’t just in big launches.
It’s in the steady pulse of a community that believes in what you’re building.
Rewards That Came From the Heart
This was never about downloads or sales.
Our truest reward came in moments we never saw coming.
It arrived in player reviews that made us realize we weren’t just developers we were storytellers, and people were listening.
It lived in the message from a Saudi player who wrote, “Finally, I see us in a game,” and in the note from someone across the world who said, “I felt welcomed into a culture I’d never known.”
It appeared in quiet, humbling ways:
A player telling us the game was a peaceful escape during a difficult week.
A parent sharing how their child beamed with pride after solving every puzzle.
A friend simply saying, “You did it. You actually did it.”
The real success wasn’t in numbers or spotlights.
It was the silent pride of seeing something that resonated, like our small idea becoming part of someone's memory, no matter how small.
That’s the kind of reward no trophy can replicate.
It’s handwritten, heartfelt, and humbling a reminder that the strongest connections are built not on hype, but on honesty.
What We Learned
We learned that making a game is only half the journey. The other half is listening. Adapting. Growing. We learned about optimization through late nights and sudden crashes. We learned about UI clarity from your confused frowns, and about difficulty tuning from your joyful “Aha!” moments.
But more importantly, we learned about trust. Your trust in us to fix what was broken. Our trust in the process and in each other.
We became better developers, yes. But also better storytellers, more careful listeners, and more daring dreamers.
And Now, We Look Forward
Azooma Escape was only the beginning. Today, we’re pouring everything we learned every late night, every breakthrough, every piece of your feedback into Project Nomad. It’s bigger, bolder, and built with the same conviction: that games from here can stand alongside the best in the world, even for a little moment. We’re still small. We’re still learning.
But we’re no longer starting from nothing. We’re starting from experience. From knowing what it takes to launch, to listen, to improve.
We’re starting from a community. From the Discord chats, the feedback forms, the players who became collaborators. We’re starting from belief. Not the blind belief of beginners, but the earned belief of builders.
Thank You
To everyone who played, shared, criticized, cheered, or simply watched from the sidelines, thank you. You turned a year of uncertainty into a year of purpose. You transformed our “what if” into “what’s next.” When we say we owe our gratitude to you, it comes from the deepest depth of our hearts.
Here’s to building more, dreaming bigger, and growing together not just as a studio, but as a story being written, one game at a time. With heartfelt gratitude,
~The Ash Games Team
Curious about what's Project Nomad?
Head on to our Discord and Find out!