Marvel Rivals is a bit of a genius trick, really. The concept of making a hero shooter, well, about super heroes? Downright savvy. Comic books are famous for having dozens upon dozens of characters with entire wardrobes of bespoke outfits pre-created—not to mention their powers lend themselves well to the 'three-to-four abilities plus an ultimate' design. That's like, most of your conceptualisation work done already...
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5 characters I'm pretty sure will never make it into Marvel Rivals, ever
Source: PC Gamer (opens in a new tab)