Let me take you down memory lane, back to Overwatch Apex Season 2 in 2017. Specifically, to the match between AF Blue vs. Cloud9. It was first to three over five possible maps, and despite dominating most of their team fights, Cloud9 lost. Badly...
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'I created it, let me move on': Ex-Cloud 9 player, the Overwatch team whose blunder inspired the infamous 'C9' slang, watches in horror as the term moves onto Marvel Rivals
Source: PC Gamer (opens in a new tab)