My Name is MK CHONG
I started this studio with a few friends after surviving the 2020 Covid pandemic — a storm that destroyed my business, reputation, and burned through half my savings. It also dragged me into legal tangles I never imagined facing.
Forty-five staff once stood beside me. I still remember each of their names. When the company fell apart, all I could hope for was that none of them carried hatred in their hearts.
I have a strange love for building businesses I have no idea how to start.
To me, that’s the ultimate game — running an unknown business with zero experience, and seeing if I can make it live.
I’ve tried three times.
The first two failed miserably.
This is my third.
Why a Game Studio? Why a City Builder?
During my college days, I played Pharaoh, Zeus: Master of Olympus, Emperor: Rise of the Middle Kingdom, and SimCity. I loved every single one. I also enjoyed RPGs like Diablo I & II, but it was city builders that shaped my philosophy about life.
They taught me something profound: every empire, every civilization, begins with people.
People need food, homes, water — and above all, purpose.
A city isn’t great because of its wealth or monuments.
It’s great when people want to live, work, and thrive there.
That’s the secret — people first, empire second.
I’ve tried to run my studio the same way. I do my best to care for those who chose to work with me, who accepted my flaws, and who endured the long, dark hours developing this City of Hell.
As Simon Sinek said: “Leaders eat last.”
I believe that deeply. A leader’s greatness is measured not by his own survival, but by how far his people can go.
The Hell: City Builder of the Dead
This game is my testament to that belief.
It’s a city builder born from struggle — a reflection of what it means to build something when everything else has fallen apart.
Please, visit my Hell.
Envisioned by me. Built by my people.
— MK CHONG
"i went to a temple which i love to thank god for not letting me give up today"