After our first experiment featuring a giant of the American logistics industry on our in-game dynamic billboards, we are now opening this opportunity to yet another huge logistics company: Swift Transportation.
Swift Transportation is a renowned and long-established transportation company with a rich history dating back to its founding in 1966. With a vast fleet of trucks and a dedicated workforce, the company specializes in providing a wide range of transportation solutions, along with a strong commitment to safety, efficiency, and customer satisfaction.
With this new cooperation, we hope to continue inspiring our ATS players who share a deep interest in real-life trucks. For those who have always been intrigued by the idea of a career as a truck driver, this could be the spark that ignites a lifelong journey.
We believe that even the smallest gestures can have a profound impact. By showcasing industry-related content within the game, we aim to create meaningful connections between virtual worlds and real-world opportunities. As countless players pass by our in-game billboards, who knows? Someone might see a recruitment billboard from Swift Transportation and take that as a sign to explore a career in trucking.
We are happy and honoured that Swift Transportation is another mega logistics company seeing huge potential within our #BestCommunityEver and helping us experiment with this innovative concept.
We hope and believe that together, we have a chance to light the path to new careers and aspirations for our ATS players, who are not only virtual truckers but also real-life trucking fans.