Few vehicles have shaped American roads quite like the Ford F-150. Its legendary status comes from decades at the top, built on a foundation of reliability, toughness, and constant innovation. Today, we’re excited to take a closer look at the 2023 Ford F-150 Lariat, one of the vehicles that you'll be able to get behind the wheel of in our upcoming Road Trip module with the Ford Car Park. 
First introduced in the late 1940s as part of Ford’s F-Series lineup, it has gone on to achieve decades-long success. As America’s best-selling vehicle since 1981, the F-150 has built a reputation as a vehicle that can handle almost anything, from demanding work duties to long-distance travel and off-road adventures.
Over the years, the F-150 has grown and changed alongside its drivers. What started as a classic V8-powered workhorse has evolved into a lineup that now includes modern powertrains, improved efficiency, and performance-focused variants, all while staying true to its roots. This ability to adapt is a big reason why the F-150 remains America’s most popular pickup truck, equally at home as a family vehicle, a dependable tool for work, or an off-road companion for those who like to venture a little further off the beaten path.
Our team is hard at work bringing the 2023 Ford F-150 Lariat to life in American Truck Simulator. The goal is to capture the true character of this modern pickup, from its bold proportions and instantly recognizable exterior to an interior that’s being carefully crafted with details.
Players can also look forward to a selection of factory-inspired exterior colours from the 2023 lineup, including options such as Agate Black Metallic, Iconic Silver Metallic, and Atlas Blue Metallic, along with other customisation options to suit different tastes and styles on the road.
Please note: the Ford F-150 Lariat is still a work in progress. While both the exterior and interior models are actively being refined, some technical decisions are still being finalised. In particular, we are continuing to evaluate which engine configurations will best represent the truck in-game, ensuring that its performance, handling, and overall driving feel align with expectations for a modern full-size pickup.
We’re incredibly thankful to Ford for their trust and collaboration. Their support has allowed us to faithfully recreate some of their most iconic vehicles, including the F-150 in American Truck Simulator, and we’re proud to have them as part of this exciting new journey.
We look forward to sharing more updates as development continues, including additional previews and details of the Ford Car Pack for Road Trip. Until then, be sure to add it to your Steam Wishlist. We thank you all for your support so far, and we look forward to hitting the road with you in the future.
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