Log in to Ultimate Team during the NFL Playoffs event starting on January 9, choose your favorite NFL team, and get a Welcome Pack for that team. Then, complete Challenges to get an all-new upgraded player item from every Playoffs-bound team–with the highest-rated items reserved for the #1 seeds (Detroit Lions and Kansas City Chiefs).
https://store.steampowered.com/app/2582560/EA_SPORTS_Madden_NFL_25/