Nearly all Savage Worlds DLC has been significantly reduced in price. Pinnacle Entertainment Games has dropped the price of the corresponding PDFs for these products, and we are therefore able to reduce our price to match. The price drop is pretty significant. The Savage Worlds Deluxe Ruleset went from $15 down to $9.99. Other products that were $19.99 are now $9.99, items went from $14.99 to $4.99 in some cases.
Remember, that if you own the Fantasy Grounds DLC, it includes all the content from the PDF. There is no need to buy both unless you want the PDF for reading on tablets or on your computer outside of Fantasy Grounds.