One time purchases for Downloadable Content of WWII Online is coming to Steam! CRS has been looking for additional path's of monetization to help supplement the baseline Subscriptions that we offer, and the DLC's we're planning are the best thing we have to open up to a newer market seeking to make purchases they're comfortable with and interested in. Subscriptions (Premium & Starter) will continue to hold the primary access of the game and maintain its value, but we think many customers on Steam are going to be happy about this move. Read more about how Steam users progression path is planning to be updated in the near future.
We've been listening to the feedback that has been provided by the many interested gamers who have tried our game on Steam, and we'd like to thank you all for that. While there are many folks who have accepted and recognize the value of the Subscription offer, there are still several who are hesitant and would prefer to make individual purchase decisions. That has been the guide post of this new pathway to monetization.
Today we'll take sometime to explain the offerings that are in the planning and are estimated to be delivered by the month of September, 2018.
FIRST TIME EVER DOING ONE TIME PURCHASES
For us, this'll be the first time we've ever (in our history) allowed for one time purchases to be made for the game. We've tried to tap into several different demographics with the pack's that we'll be outlining today, and you'll notice that they're all Tier 0 equipment which will be available throughout the entire war (that was intentional).
A CAREFUL BALANCE
Making sure that our Steam customers gain access to new and exciting things without a "count down" starting is of great importance to us. Making sure that we protect our Subscription model is also very important. So we've tried to be very careful in balancing the compromise. If you're currently a Premium or Starter subscriber, it'll be unwise to downgrade.
Speaking of Starters, prior to implementing this DLC plan, the Starter's will be receiving some additional access as well, stay tuned for more on that.
NEW STEAM PROGRESSION PATH INBOUND - AT A GLANCE
Here's a quick overview of the chart of how users will progress through access.
Estimated delivery date is September 2018
BREAKDOWN OF ACCESS PER STEAM DLC
By purchasing DLCs users will retain access to its content indefinitely. Users may become a Premium or Starter subscriber at anytime, and continue to retain the DLC access that they've received.
- Purchase the base game for - $4.99 USD
- Periodically rotate other DLC offerings for users to try out
- Maintain indefinite game access to:
- Rifleman
- Limited SMG
- Trucks
- Fairmile
- Purchase a subscription for the game
- Premium
- $14.99/mo
- $44.99/quarter
- $129.99/year
- Starter
- $7.99/mo
- Purchase a one time buy DLC
- Leadership Pack: $9.99
- NCO (NEW UNIT)
- Tier 0 SMG (4 Magazines)
- Pistol (2 Magazines)
- Smoke Grenades (4)
- Ammo re-supply can (1)
- Available for Hero Builders organically
- Ammo Bearer (NEW UNIT)
- Bolt-Action Rifleman with 30 rounds
- Ammo re-supply can (4)
- Available for Hero Builders organically
- Create and lead missions
- Squad creation
- Infantry binoculars
- Build infantry fortifications
- Take command of a brigade
- Paratrooper Pack: $12.99
- Transport Planes
- Ju-52
- C-47
- Airborne Rifleman
- Airborne SMG
- Airborne Light Mortarman
- Light AA Gun Pack: $9.99
- Hotchkiss 25mm AA Gun
- CA mle 38 25mm AA Gun
- FlaK 30 20mm AA Gun
- Haulers
- Light AT Gun Pack: $9.99
- QF 2 Pounder 40mm AT Gun
- SA mle 34 25mm AT Gun
- PaK 36 37mm AT Gun
- Haulers
- Light Armor Pack: $12.99
- Renault R35
- Vickers Mk VI
- Panzer II C
- Medium Armor Pack: $14.99
- Hotchkiss 39
- A-13 Cruiser
- Panzer III F
- Combat Fighter Pack: $17.99
- Messerschmitt BF-109E1
- BF-110C
- Hurricane Mk I
- Spitfire Mk Ia
- Hawk 75
- Dewotine 520
WHY NOT GO BACK TO FREE PLAY ON STEAM?
We think our game was incorrectly advertised by acting as a "Free to Play" game and we learned pretty quickly that we needed to alter expectations of new coming users to realize that this isn't your typical MMO or free to play monetization system. What we were offering was really more of a "demo." Since our change to being "starter only" we've found we attracted the right folks who spend more time in the game and get better value. Opening the Free Play floodgate and hoping something sticks, was simply not working, so it doesn't make sense to go back and try it again.
Hence why we've developed this new strategy from the feedback we've received.
STEAM TEST / EVALUATION
Our roll out of this path will be battle tested on Steam to make sure it's the appropriate path forward. If we find it is successful we'll work towards an organic implementation. As it stands right now it's easier for us to leverage Steam's store tools to achieve this at the moment.
WHAT ARE YOUR THOUGHTS? COMMENT BELOW!
We'd love to hear your feedback below. We're looking forward to this compromise for the Steam user base and some of the new added content is going to help enhance game play with the new infantry support roles.
More Downloadable Content may be available in the future, this acts as our first implementation. Enabling access to higher tier equipment is something we reserve the right to refuse to do as the continuation and preservation of the recurring subscriptions is integral to our continued operation.
Thanks for reading!
