Naming things is often difficult. Accurately translating things is often difficult. Put the two together, and you get the situation roguelike dungeon crawler The Crazy Hyper-Dungeon Chronicles has recently found itself in, when the Japanese translation of its name on Steam saw it accidentally re-dubbed "Crap Dungeon".
Let's face it, this has happened to all of us. You're working on a 2D adventure about delving into crypts, it's picked to show up at the Tokyo Game Show, and then next thing you know you're in a crap dungeon without a sword-shaped paddle. Ok, maybe not all of us.