Check out this excellent article by PBarwick on suggestions on how to build a excellent Kickstarter campaign. Based on research done by Barwick in preperation for his own campaign.
http://indiegames.clickteam.com/1206/pbarwick-kickstarter-budgets.html
Also if you a fan of bright and colorful shooters featuring cats, it might be worth you time to check out his game Super Mega Best Cat Adventures. Described as
"...a colourful, retro twin-stick shooter. Battle unusual enemies ranging from washing machines to feline ice lollies, exploring a randomly generated maze to hunt for power-ups and save your kittens!..."] WAT! Might be worth you time checking out, in age of internet cattery it could really be the next cat's meow! (sorry)
https://www.youtube.com/watch?v=bk9BQZx7jFE