The new Swery/Suda collab's greatest sin is trying too hard

There is, I think, no greater faux pas in our image-obsessed society than trying too hard. Anything too obviously keen to impress, too overbearing in its affect, is intolerable whether quality or not. We want sprezzatura, elegance, and honesty, not to be hit over the head by someone very clearly trying to extract some very specific emotion...
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