The month of October is coming to an end and so is our #Pinktober campaign. We thought this might be a good opportunity to thank our #BestCommunityEver for your amazing support. We also wanted to remind you about the importance of the core message of Breast Cancer Awareness Month and that the lessons don't just end because the month is over.
Each October, many charities around the world organize events, fundraisers, meetings, and speeches to support Breast Cancer Awareness Month. With the cooperation and support from hundreds of thousands of companies and individuals worldwide, it has become an important tradition. Often also referred to as "Pinktober" it is usually represented by the Pink Ribbon. It has become a symbol of hope and a reminder to promote and share important health information.
To promote this awareness campaign, we took upon ourselves to emphasize how important regular doctor visits and self-examinations are. You will probably remember our last year's extensive Pink Ribbon Charity event, in which we too threw a few punches at breast cancer along with the ETS2 and ATS community. At the start of the event, we introduced two very special DLCs, one for each of our games, in which we promised to give 100% of the money received to multiple charities focusing on this topic. And we are in this for the long haul.
https://store.steampowered.com/app/1068290/Euro_Truck_Simulator_2__Pink_Ribbon_Charity_Pack/
https://store.steampowered.com/app/1162160/American_Truck_Simulator__Pink_Ribbon_Charity_Pack/
During the event and through the sales of these two DLCs, together we raised more than 40,000 USD dollars last October, which we later equally divided and donated to three chosen charities. We promised to continue to donate the money raised to charity from these packs every October, even long after our first initial event last year.
And here we are! If follow our social media or have watched our most recent live-streams, you may already know the news which we are about to share as we continued to raise awareness of #Pinktober during this past month on our Twitch and Steam live broadcasts.
Between the period of October 2019 and October 2020, thanks to the support continuously coming from our #BestCommunityEver, we've been able to raise another 50,000 USD, which we plan to donate in the upcoming days once again. This amazing pile of support and love will be divided into 4 equal amounts of 12,500 USD and given to 4 charities who are in the front line of fighting breast cancer. Three of the 4 are the same as last year, with the addition of a new charity based in the United Kingdom.
Alliance of Women with Breast Cancer (Czech)
Brustkrebs Deutschland e.V. (Germany)
Breast Cancer Now (UK)
Breast Cancer Research Foundation (USA)
Thanks to you, we are able to send much-needed support to these wonderful charities to help people across the world. With the difficult times at hand, we feel the support may be needed now more than ever. Thank you, everyone, who has continued to support the good cause through the purchase of our special charity packs, participated in live-streams, and community fundraisers!