We are only one week in with the World of Trucks Pink Ribbon Charity event and the community response has simply blown us away. So far we’ve reached over 730,000 deliveries of Pink Ribbon goods and there’s still 12 more days to go.
https://steamcommunity.com/games/227300/announcements/detail/1604895289728391993
Our #PinkMyTruck hashtag has been used for more than 2200 tweets and 420 Instagram posts, and hundreds of hours of the video has been uploaded to YouTube and Twitch with hundreds of posts on Facebook. We’ve also seen some really cool Pink Ribbon Charity paint jobs made by the community of modders, and have been inspired by the impressive online multiplayer convoy events, organised by the online Virtual Trucking Companies, in support of the Pink Ribbon Charity event – you guys rock! And some of you even gifted the Pink Ribbon Charity Pack to fellow players! What a fantastic contribution and a good deed with a direct impact on both sides!
The event is far from over, yet we are already delighted and very proud to report that we’ve so far managed to secure more than $20,000 from the Pink Ribbon Charity Pack DLC sales and we will be sending out the first cheques to the designated Breast Cancer charities very soon.
We would like to take this opportunity to state again how much we support breast cancer awareness, research and patient support. We'd like to emphasize how important regular doctor visits and self-examinations are in fighting this terrible disease. By organising this event we have discovered many support groups around the world that all state the same message, which is to not be shy about checking yourself. Early diagnosis is the best defence.
We're proud to be part of this campaign alongside many other advocates who're bringing awareness to this important cause - such as NHS England, MetLife, Renault Trucks, MAN Trucks & Bus, DAF Trucks, Chevrolet, Mack Trucks and many others. And of course, a big thank you to every single person who have joined in and shared a screenshot or video under the #PinkMyTruck hashtag!
We hope you will join us tomorrow, Wednesday the 9th October, for our 2nd special charity stream which will be broadcast LIVE on Twitch and Steam with SCS team members, Alex (LondonLad), Nemiro, and Pavel Sebor himself from 15:00 UTC (17:00 CEST). They'll be updating you on the progress, participating with jobs from the ongoing event, and handing out some more giveaways including Steam keys and one Tobii Eye Tracker 4C device!
Last but not least, if you weren't already aware of it, our e-shop is also doing its part in the fight against breast cancer. 100% of any income from selling the "TO TRUCKERS WITH LOVE" T-shirts will also be donated to the selected Charities, starting with the Breast Cancer Research Foundation and the Alliance of Women with Breast Cancer. We will be adding to that list soon!
https://store.steampowered.com/app/1068290/Euro_Truck_Simulator_2__Pink_Ribbon_Charity_Pack/
https://store.steampowered.com/app/1162160/American_Truck_Simulator__Pink_Ribbon_Charity_Pack/