South Korean publishers Nexon are investigating a recent bit of TikTok marketing for their free-to-play shooter The First Descendant, after players spotted some ads that feature AI-generated 'human' streamers bigging up the game. Well, we at least have to assume it's following that, as Nexon's statement omits mentioning AI in favour of the wonderfully nebulous phrase "certain irregularities".
If you've not seen one of these ads that look to have been posted by The First Descendant's official account, allow me to show you, because you'll see right quick why folks have been asking questions. Boom. There are further booms compiled into one Reddit post by user iHardlyTriHard down below.