FIFA is an extraordinarily lucrative license for Electronic Arts. The annual FIFA games are always major sellers, but the real money is in Ultimate Team: EA said in its Q3 FY21 report that net revenues arising from "extra content sales" for Ultimate Team games (which includes NFL and NHL games, but is primarily FIFA) were nearly $1.5 billion in its 2020 fiscal year...
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Electronic Arts may be dropping the FIFA license for one simple reason: it costs too much
Source: PC Gamer (opens in a new tab)