If you've already established your first town in Manor Lords, you're likely looking to claim a new region and are eyeing that hefty influence price tag it'll cost to get one. Claiming new regions lets you build more villages that'll operate independently of your first. They'll have their own manor, their own church, and even their own resources besides those you kindly send via the pack station...
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How to gain influence and claim regions in Manor Lords
Source: PC Gamer (opens in a new tab)