Jagex CEO Jon Bellamy, who you might remember as the guy who snubbed the game's (newer) Pride events to ensure the continued "operation of our games as apolitically as possible"—whatever the hell that means—is also on a bit of an anti-microtransactions crusade...
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Jagex CEO says he's happy to take revenue hits to fix RuneScape 3's microtransaction and 'integrity' problem
Source: PC Gamer (opens in a new tab)