Due to a misstep from Pixel the game has started in NG+ mode for early adopters.
If your wondering why your a bit TOOOOO strong this is why! 8D
We have fixed this issue and some other little things already reported.
HOTFIX - Whooooopss! (NG+ Mode On Launch)
Source: Steam Community (opens in a new tab)
Build and release context
Recorded Steam release date:
Within one calendar day of this post (UTC). The listed date does not establish an exact launch time.