In a recent post (which you can find here) we broke down the development of our new logo. In it we mentioned we'd also be updating the Steam capsule images too, and as you may have noticed, we have!
With this sort of thing, you need art that covers landscape and portrait versions. Here's the landscape:
...and here's the portrait:
There's a few goals we wanted to achieve with these images. We wanted people to see them and think (in no particular order):
- This game looks cool
- It also looks professional
- It must be a game where you shoot
- The character + gun gives the impression of it being sci-fi
- This stood out when I saw it on a random Steam page
- I want to learn more!
We're hopeful the above images achieve those objectives :)
In a future post we'll show some of the early concepts (there's some very cool ones that weren't quite suitable or gave the wrong thematic impression) but in the meantime, here's some images of how the above capsule art came together.
One of the early concepts that we gravitated toward was this image of a SENTRY with a battle in the foreground. Note we hadn't hit on the colour scheme yet, but the rest is pretty close:
While this worked in portrait mode, the next step was to test it in landscape:
During this process we hit upon the orange colour scheme, which we liked more than the grey we'd tried previously. It both matched the colour on the SENTRY breastplate armour and we felt made it stand out more.
While we really liked the portrait one with the orange colour scheme, the landscape versions weren't working for us, so we started to experiment with something different, a single SENTRY in an interesting pose. Here's a few examples where we were trying different poses, colour schemes and logo positions:
As you can see from the final version, we chose the shooting pose with the orange colour scheme and the horizontal black stripe to show the logo.
As I mentioned above, in the future we'll show some of the other concepts we discarded along the way, as although they ultimately weren't suitable, they're too cool to remain unseen :)
Until then, keep an eye out for our imminent Announcement Trailer - hit the Wishlist/Follow button for the news to appear in your Steam feed:
https://store.steampowered.com/app/1252680/SENTRY/
Thanks,
Gary
