Thank you for everyone giving Dungeon Looter a go. Include those who played the demo.
The launch week has passed (14 Oct - 24 Oct) without serious incident!
Except some naughty and embarrassing bugs.
Launch week wrap-up
Although I have been in Game Dev industry for 8 years, doing this and that for game studio,
I got kinda excited launching my first own game.
It is like you were doing babysitter work for someone else kids,
then you have to raise up your very own children and watch them grow.
Here are some interesting launch week statistics, If you are not a game dev this might mean nothing to you but it might give you some idea how much you have to go through if you are launching a game on Steam, where almost 100 games are added every day. (big game, small game, shovelware, everything you name it)
A 7-players room was quite the brawl!
Launch week sales was 100 units
(net, refunds excluded)
- TBH I launched Dungeon Looter with 0 marketing! (bad practice, don't copy this) Part of it was because my own experiment how Steam AI give you the traffic and plus I wanted to start small.
- Normally on pre-launch period, you should do marketing in any kind of form like posting a funny gif on twitter/reddit, or outsourcing streamers to play your game, etc etc.
- For reference, well marketed indies would break 100k units in first week.
Most traffic came from Discovery Queue
- If you never heard of it, it is like Tinder where Steam show you a random selection of games.
- For me, I never used this feature myself as I'm always search the game by the name or tags. So this let me know that handful of people used this and it proved its usefulness.
- More secondary source is tag genre search, I used this too, I searched for new co-op game to play with my friends back in the day. But it was not much reliable, showing cs:go, dota as top co-op. (kinda, but they're PVP bruh!) I mean I wanted REAL co-op game. I think the pure co-op deserve to have its own genre tag not sharing with those PVP game.
Return rate (refund) was 18%
- That was understandable as the game has an old school feeling to it and might not appeal to everyone.
- Or some people just wanted to try. (against that 2 hours timer always make your heart racing isn't it?) *whisper* Or they could try demo for no time limit, just sayin'...
- FYI healthy game return rate would be around 5-10%
Moving next
The next update (v0.11) is planned to be content addition. +1 new dungeon theme and +1 new class. ETA is expected around Jan+ of 2023.
New theme being working on
The hard mode will still have to wait,
Also I considered to add new moves to enemies and boss too, not just tweeking the database value to make it stronger, so that's extra layer of work for every dungeon and enemies I have released.
It is deserved to be on its own one big update. It also does not benefit new players.
That's all for now.
ːsteamhappyː
Take care,
Wappen Games.
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