With Shelter 3 due for release in Q1 and Book of Travels in Q2 next year, the time has truly come to hire a professional to help share them with the world. Luckily, we came across Anna Westerling, a PR pro with a passion for culture, events and roleplay. Read about her dabbles with vampires and larping right here, and ask her a question in the comments!
How did you find your way to Might and Delight?
I went to a party at Might and Delight and met Jakob and it was game-love at first sight. I liked his approach to making games and the Might and Delight aesthetic. Ever since then, I’ve been looking out for when a suitable position would open up... and then it did!
What are you most looking forward to in your work at Might and Delight?
To step into a new organization and get my hands dirty! Until now, the team has been handling their own PR in between the cracks of game development and marketing, so I’m excited to come in and continue the work with building a PR-organisation and spreading Might and Delight’s games to the world.
Tell us something about your previous experiences?
As a Marketing Manager in the culture/geek sphere I’ve done a lot different things, from filling the Royal Opera with 1200 vampires for their premier of Dracula, to producing the Swedish version of the computer-games exhibition Game On 2.0 for the National Museum of Science and Technology. Previously I've run my own marketing company Westerling PR & Events, and I work with marketing for Sverok, the national non-profit youth organization for gaming and gaming culture. I also do events for the roleplaying game publisher [url= http://freeleaguepublishing.com]Free League Publishing[/url].
Tell us about something that you love doing when your not working?
I come from a gaming background and love larping and roleplaying. I also love nature, dancing Lindy hop and since Corona I’ve begun working out, and it turns out moving your body is fun!
Tell us about a favourite film or book...
I love Jane Austen’s Sense and Sensibility, both the book and the Ang Lee movie from 1995. It is a debate on whether to use your sense or sensibility in making decisions and that question never gets old.
https://store.steampowered.com/app/1152340/Book_of_Travels/