There's a lot that goes behind steering a ship as big as Larian Studios, the indie behind Baldur's Gate 3 (with a team size that goes toe-to-toe with AAA-studios) including running social media accounts on various platforms—such as the bizarre, cryptic, potentially-about-to-be-banned-in-the-US landscape of TikTok...
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The mastermind behind Baldur's Gate 3's popular TikTok account spills his secrets: The sooner you can 'make a character look like Shrek and kick somebody off a cliff' unsupervised, 'the better'
Source: PC Gamer (opens in a new tab)