During our greenlight campaign a while back in June, we promised that Lance A Lot would be released at the price of $9.99 (or equivalent). However, since then we've decided to increase the price to $14.99 to bring it up to par with similar party games on Steam.
But in order to be fair towards our early followers, we will have a 35% launch sale during the first week. This way all early adopters can get the game for the price we originally promised. The sale will go on for 7 days, starting a few hours from now when the game is released!
Also, just a heads up. Since we're finally releasing the game now, the closed beta will end shortly. Thanks to those who gave feedback and helped us during development!